adidas “Futurecraft Loop”

Prior to my involvent, this adidas "Futurecraft" project encounted a stumbling block. The original walking product shot was not working and it needed to be "fixed it in post." I was able to create a composite of the shot utilizing a green screen treadmill plate as source footage. The outcome is a visually seamless visual effects shot, seamlessly integrated into the project and going unnoticed by the viewer.