Dicks Sporting Goods “Holiday 2020”

In this project, I collaborated with agency Anomaly, director Shawn Levy, and Dick's Sporting Goods for their latest campaign. The commercial features inanimate objects coming to life after the store closes, escaping from a distribution center, seizing a delivery truck, and delivering presents to a family home. The focus was on infusing more character and action into the narrative, including dynamic activities like kick flips and rail slides. The challenge lay in making computer-generated characters convey emotion without human-like facial features and seamlessly integrating them into practical footage in a believable manner.

CREDITS

AGENCY: Anomaly
PRODUCTION COMPANY: Pacific Rim Films
DIRECTOR: Shawn Levy
DIRECTOR OF PHOTOGRAPHY: Stuart Dryburgh
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EDITORIAL: Jeff Ferruzzo
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VFX: Moving Picture Company
EXECUTIVE PRODUCER: Matthew Loranger
CREATIVE DIRECTOR: Chris Bernier, Anthony Bloor
PRODUCER: Sally Wnek, Sandra Eklund
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2D SUPERVISOR: David Piombino
2D ARTISTS: Thiago Porto, Mazyar Sharifian, Josh Parks, Mike Simons
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3D SUPERVISOR: Fernando Tortosa
3D ARTISTS: Lucy Choi, Emily Griswold, Ash Yee, Kunal Sarkar, Mike Lombardo, Ross Scroble, Jacob Fradkin, Roberto Maki
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COLORIST: Vincent Taylor