Eisai Leqembi

I devised a workflow for this campaign to seamlessly and subtly age the talent over the ad's duration. Leveraging both AI and traditional sculpting techniques, we generated older versions of the principal talent, which were then seamlessly tracked onto the actors' performances. This approach facilitated rapid iteration for client feedback and eliminated the need for 3D animation. Significantly, all animation was driven by the actors' performances, preserving the emotional authenticity of the original dialogue.