Nissan "Kicks"

In my role as the 2D Lead for this Nissan commercial, we delved into the color palette possibilities in the "Build Your Own" feature of the 2021 Nissan Kicks. This feature allows potential customers to customize both internal and external components, resulting in a vehicle that is genuinely unique and distinctive. The MPC team infused vitality into this concept, bringing it to life through a lively and dynamic fully computer-generated animation. The advertisment showcases the customizable color palette and also reveals the exciting features of the 2021 Nissan Kicks, creating an immersive visual experience specifically tailored for prospective buyers.

CREDITS

CLIENT: Nissan
AGENCY: TBWA\Chiat\Day
EXECUTIVE PRODUCER: Abbie Noon
AGENCY PRODUCER: Regan Wallace
CREATIVE DIRECTOR: David Hedeman, Steve Rice
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VFX: Moving Picture Company
EXECUTIVE PRODUCER: Camila DeBiaggi
PRODUCER: Sally Wnek
CREATIVE DIRECTOR: Sina Taherkhani
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COMPOSITING SUPERVISOR: David Piombino
COMPOSITORS: Mazyar Sharifian, Chris Green, Michael Glen
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CG SUPERVISOR: Jessie Amadio
CG ARTISTS: Lucy Choi, Michael Marsek, Ross Scroble, Sumitha D, Vinutha A R