Michelob Ultra “Robots”
Michelob Ultra's Super Bowl ad, titled "Robots," utilizes robots as a metaphor for individuals intensely dedicated to their fitness journeys to the point of missing out on life's enjoyment. The 30-second commercial pokes fun at those who take their workouts overly seriously.
The underlying message emphasizes that, amidst the abundance of artificial elements in the world, your beer should remain a genuine and enjoyable experience.
CREDITS
Client: Michelob Ultra
Agency: FCB Chicago
Creative Director: John Flannery, Sam Luchini, Dean Paradise, Bruno Mazzotti
.
Director: Dante Ariola
Production Company: MJZ
.
VFX: Moving Picture Company
Executive Producer: Karen Anderson
Senior Producer: Mark Driscoll
Producer: Chris Connolly
Production Assistant: Sydney Sanford
.
VFX Supervisor: Dan Seddon
2D Lead: Oliver Caiden
CG Lead: Chris Bernier
CG Artist: Tiago Dias, Ashley Yee, Lucy Choi, Francisco Fraga, Jemmy Molero, Jacob Fradkin, Graeme Revell, Wesley Schneider, Joel Durham, Chad Roen
2D Artist: Ruairi Twohig, Dirk Riesenfeld, David Piombino, Kelsey Napier, Benjamin Davidson
Concepting: Roger Hom
.
Colorist: Mark Gethin