SOUR PATCH KIDS “MOVIE THEATER”

Sour Patch Kids commercials are renowned for their distinctive and memorable style. In just 15 seconds, the VFX animation must effectively convey their playful, mischievous tone without any dialogue. The Sour Patch Kids and the ice sculpture are fully 3D builds, while the soda machine, product packaging, and the theater itself are 2D elements.

CREDITS

CLIENT: Sour Patch Kids
AGENCY: The Community
PRODUCTION COMPANY: Station Film
DIRECTOR: Mark Gilbert
.
VFX: The Moving Picture Company
EXECUTIVE PRODUCER: Matthew Loranger
PRODUCER: Krystle Timm
.
CREATIVE DIRECTOR: Alvin Cruz
2D LEAD: David Piombino
3D LEAD: Vadim Turchin
COLOR: James Tillett