SHARPIE “S-GEL PEN”

For the Sharpie pen commercial, we created a fully 3D scene to showcase the pen's inner workings. We designed an explosive sequence where the pen comes apart, allowing the camera to fly through the components for dynamic and engaging shots.

CREDITS

CLIENT: Sharpie
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VFX: The Moving Picture Company
PRODUCER: Yvonne Apollonio
PRODUCTION COORDINATOR: Juli Wright
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CREATIVE DIRECTOR: Sina Taherkhani
VFX SUPERVISOR: David Piombino
COMPOSITING: Todd Mesher, Taylor Feld
CG SUPERVISOR: Meg Ryan
LIGHTING: Lucy Choi, Mirelle Underwood
COLOR: Ashley Woods